Software for Auto Repair Business Leadership

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February 6, 2023

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Read time: 3 min

As much we like to think we’ve always been at the top, no one is born a boss. Before you became an auto repair shop owner, you probably held other positions and had someone else bossing you around. Think back to those bosses, and how you felt about those jobs.

You may have had some bosses who you didn’t like. Their leadership style might have been too aggressive, or maybe they didn’t take the time to show you the ropes.

But hopefully, you had at least one boss who helped you get to where you are today. Typically, good bosses:

  • Strongly support your career growth by encouraging you to gain new skills
  • Understand when you have to take some time off or shift your work hours
  • Trust you to get the job done instead of micromanaging you
  • Show you they value your contributions to the team
  • Effectively communicate instructions and priorities to you

If you had a supportive boss who championed you at work, you probably went above and beyond—you knew they valued your work. Your former boss’s great leadership qualities probably set an example for you, influencing how you run your own shop today.

We’re willing to bet you’re already an excellent leader, running your own shop in a way that inspires your team, just like how your previous bosses might have inspired you. But, just like you expect your employees to grow in their roles, your employees expect you to continue growing as a leader.

By fine-tuning your leadership skills, you can bring the absolute best out of yourself and your team.

The Impact of Strong Leadership

Reflecting on your own experience, you likely already know the impact of strong leadership in the workforce. But what do the numbers have to say about it?

According to Gallup, “70% of the variance in team engagement is determined solely by the manager.”

You might be the main manager at your shop, or you might have a shop manager who reports to you. In addition to enhancing your own leadership skills, think about how you can help your shop manager—or anyone else on your team who is formally managing other employees—do so as well. When employees are led by strong leaders, they’re more likely to bring their best selves to work. Everyone benefits.

According to the same Gallup report, managers and employees who “apply their strengths” at work are:

  • Six times more likely to be engaged at work
  • Three times more likely to say they have an “excellent quality of life”
  • Six times more likely to strongly agree that they have the chance to “do what they do best every day”

Of course, you want your employees (and yourself!) to be productive, have a good life, and do what they do best. When your employees feel like they’re using and refining their strengths at work, your business can really grow. Also, according to Gallup, teams with highly engaged employees:

  • Are 17% more productive
  • Have 41% less absenteeism
  • Have 59% less turnover
  • Have a 10% increase in customer ratings
  • Have a 20% increase in sales

And what’s more, Gallup found that added together, “the behaviors of highly engaged business units result in 21% greater profitability.”

So, high employee engagement leads to better business results. You’ll save more money and time because you won’t have to regularly deal with the expensive, lengthy process of hiring and onboarding new employees. You’ll also make more money because your productive employees will lead to repairs getting finished faster, which translates to happier customers. So, let’s take a look at how to do these things.

Finding the Balance With Software for Auto Repair Business Leadership

You might be wondering: “What’s the line between good leadership and micromanagement?”

Micromanaging essentially comes down to over-focusing on small details and getting in the way of your employees doing their jobs. Leadership, on the other hand, is about focusing on the high-level aspects of running your business, trusting your employees, and only getting involved with minor details when necessary.

It can be tempting to fall into micromanaging mode during the day-to-day of running your shop, especially when you’re analyzing your shop’s metrics, talking with your employees, monitoring operations, and more in your path to become an even stronger leader.

However, according to experts cited in the Harvard Business Review, you can avoid turning into a micromanager by taking several steps, such as:

  • Telling your team what your expectations are for communication
  • Showing your team that you trust them
  • Knowing when it’s appropriate for you to be more hands-on (like in the case of having to make sure a new hire is properly trained)

Refining the chain of command at your shop can also help you avoid micromanaging. You can have a shop manager handle most of the on-the-ground elements of running your shop each day. Of course, be sure to get them up to speed on how to avoid becoming micromanagers themselves!

So, instead of you walking around the shop and asking service advisors and technicians for updates on repair orders once an hour, you can set expectations, show them you trust them to do their respective jobs, and only check in with them once a day, entrusting your shop manager with the rest. Or, instead of standing behind technicians while they work on repairs, you can stay at your desk and tackle high-level business tasks, trusting that they know how to get the job done and that your shop manager will step in as needed.

Not being a micromanager also benefits you as a shop owner in another way—it gives you more time to focus on the high-level aspects of running your business, like expanding your shop, planning to open a second location, or fine-tuning your five-year business plan. You’ll be able to function more like a visionary.

Of course, you don’t want to change course and become a boss who’s so hands-off, your employees forget you exist. That’s where software for auto repair business management can be super useful.

Tekmetric enables you or any other shop managers to keep an eye on your shop without getting in the way of employees. You can see exactly which service advisors and technicians are working on specific repair orders. And because Tekmetric is cloud-based, you can stay in the loop anywhere you have internet access, such as a networking event at ASA, an airport lounge, or even at home while you’re waiting for a plumber.

Ways You Can Enhance Your Leadership Skills As a Shop Owner

There’s a wealth of opportunities in the auto repair industry to enhance your leadership skills as a shop owner:

  • Attend Conferences: Conferences like AAPEX and Shop Hackers offer opportunities for you to mingle with other shop owners and learn about their management tips and tricks.
  • Join Associations: Associations like MWACA and ASA provide great networking opportunities like webinars, workshops, and other events you can attend with fellow shop owners to enhance your leadership skills.
  • Read Industry Insights: Industry insights from sources like Auto Service World and Tekmetric’s own Shop Spotlights are a convenient way to gain leadership wisdom.
  • Use Software for Auto Repair Business Management: Software for auto repair business management enables you to fine-tune your leadership by giving you access to data and other tools.

You can, and should, encourage your shop manager or anyone else in a management role at your shop to explore these avenues, too. After all, when everyone in a management role at your shop enhances their leadership skills, the benefits will multiply.

Six Key Areas to Focus on to Strengthen Your Team

Leadership doesn’t just encompass one thing. If only it did, life would be easier! To be strong leaders for your team, there are six key areas you, your shop manager, and anyone else in a management role at your shop should focus on.

1. Employee Recruitment and Hiring

When it comes to recruitment and hiring, first impressions go both ways.

From the moment someone applies to work at your shop, they’re getting a sense of what it will be like to work there. And you’re giving them a first impression in terms of what your standards are for professionalism, teamwork, and growth.

If you have a straightforward, timely recruitment and hiring process, you’re more likely to leave a good first impression with candidates and effectively communicate your professional values.

Chances are you have a solid process for recruitment and hiring, but it’s always good to re-examine your methods and see where you can improve. A great way to get this information is to gather feedback from your current employees. Depending on your comfort level, you can gather this feedback anonymously, or just chat with employees on their breaks. Of course, you should let them know you won’t hold anything they say against them.

Maybe one of your team members suggests that you and your shop manager should follow up with candidates a bit more promptly. The life of a shop owner (and shop manager) is a busy one, and you two might not be able to respond to candidates within a day. But, you could achieve a balance and set a goal to respond to new candidates within three business days.

But before you even get to the actual steps involved in recruiting and hiring, you have to first determine if:

  1. You need to hire more employees
  2. You can afford to hire more employees

From there, you can figure out which roles you need to hire for, and how many employees you can afford to hire.

Tek-Tip: Sometimes, some shop owners decide it’s time to hire based on feeling out the day-to-day at their shop or asking their shop manager. But, there are situations that call for a more data-driven approach. That’s where software can step in.

Your shop’s metrics are a great way to determine if you need to hire more employees, if you can afford to hire more employees, which roles you need to hire for, and how many employees you can afford to hire.

With software for auto repair business management, you can analyze your shop’s metrics and get the answers you need before you hit “publish” on that job post. Tekmetric gives you quick access to your shop’s metrics in a given time range, including:

  • ARO
  • Car Count
  • Close Ratio
  • GP Dollars
  • Total Efficiency of Technicians

Once you review your shop’s data, you can make educated recruitment and hiring decisions. For example, if you see that your shop has had double the car count this year compared to last year and that your technicians’ total efficiency has been a bit lower over the same time period, you might conclude that your shop’s current repair levels are too high for your current technicians to manage, and you need to hire another technician or two.

2. Employee Management

It goes without saying—part of being a leader is, well, leading your team. How you lead your team makes a huge difference.

Take an objective look at how you and other managers at your shop have been leading employees. One great way to get this information is to send out an employee survey to identify your strengths and weaknesses.

Once you have the survey results, you can take action. Maybe more than half of your employees indicated that they don’t feel like you’re invested in their career development. To turn this around, one thing you can do is create an employee mentorship program. Or, maybe a quarter of your employees expressed that they don’t have a clear grasp of how their performance at the shop is measured. To improve the situation, you can have a chat with your shop manager and help them set clear expectations for employees.

Tek-Tip: Surveying your employees will give you a good understanding of where you and other managers at your shop stand with them, and what steps you all can take to enhance your leadership skills. Another piece of the employee management puzzle is knowing how well your employees are doing, so you can identify areas where you can help. That’s where software for auto repair business leadership can lend you insights.

Tekmetric’s Employee Reports give you detailed insights into your service advisors’ and technicians’ activity within a given time range. You can see information such as technicians’ total efficiency and service advisors’ total sales. Additionally, you can give your shop manager and other leaders at your shop access to these reports.

Tekmetric’s Employee Profiles can give you baseline information about your employees, such as their phone numbers, addresses, payroll types, and more. So, if you need to look up an employee’s address to send them a gift basket congratulating them on their new child, you can do so in a flash. Or, if you want to clarify if one of your employees is salaried or hourly, you can easily look it up.

3. Employee Motivation

Think back to a time you felt motivated, like when you were starting your auto repair shop. You probably spent countless hours saving up money, putting together a business plan, finding technicians and service advisors, and more. You were driven to succeed; that motivation fueled you.

Chances are that one of the key things that kept you going was seeing, in real time, how everything was coming together. You found the right building to lease, finished your business plan, started recruiting, etc. You were seeing your hard work pay off in front of your eyes.

And now, as a shop owner, seeing your team work hard probably motivates you to work hard, too. When people work together on a task and are treated as partners, their motivation rises.

Two ways you can keep your employees motivated are by:

  1. Showing them how their hard work is paying off
  2. Making it easy for them to collaborate with each other, even if they aren’t in the same part of the shop

To show your team how their hard work is paying off, one thing you could do is send out a daily email with your shop’s key stats, such as the Car Count and ARO of the day. This will help your technicians and service advisors see that they’re working toward a common goal and that they’re the ones making those stellar stats happen.

To make it easy for your technicians and service advisors to collaborate with each other no matter where they are in the shop, you can use a digital workflow management tool that shows everyone which repair orders are currently open, which technician is responsible for each repair, and more.

Tek-Tip: Make motivating your employees a breeze. Tekmetric gives you access to your shop’s key stats, such as Car Count, ARO, and GP Dollars, which you can share with your employees, showing them how their hard work is benefiting everyone, and that they’re all part of something bigger.

Tekmetric also offers two digital workflow management tools. With the Job Board, you, your shop manager, and your service advisors can get a bird’s eye view into the different stages of the repair process for every repair order at your shop. And with the Tech Board, technicians can see exactly which repairs are on their plate and can time themselves as they work on tasks—and service advisors can know who to assign upcoming repairs to, and how far along each repair is.

4. Employee Pay

People are motivated by their teammates, feeling like they’re a part of something bigger, and knowing that people in their professional lives care about them. But there’s no denying it—everyone loves money.

As a business owner, you’re always balancing investing your money between your shop and your team. There’s a fine line between the two—if you never give employees raises, they’ll leave. But if you constantly give them raises, you won’t be able to afford other business priorities, like getting a new bay or adding a second location.

By finding the right balance and setting up a process for employees to get paid more, you can financially motivate your team. How you set up your process for raises depends on various factors unique to your shop, such as how you pay your employees (hourly or salary) and how much profit your shop is generating.

Based on your shop’s unique circumstances, you might decide to bump up the hourly rate or the salaries of employees by a certain percentage with each year of tenure at your shop. If your shop is doing exceptionally well in a particular year, you can give your employees holiday bonuses, too. Or, you might decide to take on a commission-based approach, where the more work service advisors sell, and the more issues technicians uncover during inspections, the more money they make.

Setting up a commission-based payment structure doesn’t have to be complicated.

Tek-Tip: Tekmetric’s commission tracking tools make it easy for you to set up a commission-based payment structure at your shop, so everyone can be motivated to work toward a shared goal.

You can create individual pay structures for individual job categories based on various factors—hours sold, gross profit, percentage of parts, and percentage of labor. You can set up a fixed commission structure, too. And, you can do all of this while keeping the details confidential between employees.

5. Employee Mentorship

We know, we know—we keep making you recall memories. But, bear with us for another trip down memory lane.

As you were rising through the ranks of the auto repair industry, did you have a mentor who was invested in your professional development? If you did, you know how big of a difference that mentorship made.

And that’s not just the nostalgia talking. Research backs up the advantages of mentorship. A 2019 CNBC/SurveyMonkey Workplace Happiness Survey found that:

  • 91% of workers with a mentor were satisfied with their jobs
  • 71% of employees with a mentor said their company gave them excellent or good career advancement opportunities
  • 40% of workers without a mentor said they’d thought about leaving their jobs in the past three months

By mentoring your service advisors, technicians, and other employees, and encouraging your shop’s other managers to mentor their direct reports, you can empower everyone to grow in their careers, and make your shop a better place than ever to work.

Tek-Tip: Good mentorship starts with you and your managers getting to know your employees and their strengths and weaknesses and learning where they want to go in their careers.

Like we mentioned in our “Employee Management” section, Tekmetric’s Employee Reports make it easy for you and your managers to get a good understanding of your employees’ current progress at work before you sit down with them to talk about their goals. By using Tekmetric’s Employee Reports, you all can gather key information about how your employees are doing in a given time range, such as technicians’ total efficiency and the sales service advisors have made.

From there, you or your shop manager can have one-on-ones with your employees to review how they’ve been doing, discuss their career goals, and develop an action plan to help them get there.

You might notice that one of your newest technicians needs some help becoming a more efficient worker, and you can have them work alongside your most tenured technician so they can fine-tune their skills. Or, your shop manager might see that one of your service advisors hasn’t been making as many sales lately; they can meet with them to see where they’re at emotionally and support them in their role.

6. Employee Work-Life Balance

Which of these two situations would you rather be in?

  1. You spend 90% of your time at work, or dealing with work-related matters once you’re home. You’re lucky if you can sit down at the dinner table with your family once a week.
  2. You spend a pretty even amount of time between work and home. Sure, sometimes you have to deal with work-related matters once you’re home, but it’s once in a blue moon, and you’re able to spend quality time with your family at dinner each day.

We’re guessing you picked option two—the choice where you have a great work-life balance. Work-life balance is important for you and your team because it keeps your stress low and enables you to tend to all areas of your life, not just work.

One way you and other managers can nurture work-life balance at your shop is to enable employees to take time off, both in the short term and the long term. Some ways you can go about this include:

  • Encouraging your employees to actually take their lunch breaks (and other short breaks during the day), so employees can take a breather and refresh
  • Creating a PTO and sick day program, so employees can take time off when they need it
  • Focusing on employees’ productivity during the day, versus the hours they work

When you and your managers help your employees achieve work-life balance, they’ll be more energized and productive. They’ll also be happier and less likely to quit.

Tek-Tip: You know what they say—knowledge is power. You can get a pulse on how your employees are doing in terms of work-life balance with the help of some data.

You can use Tekmetric’s Employee Reports for work-life balance purposes, too. Specifically, you can view Employee Timesheets and see how much each employee has been working and whether or not they’ve been taking breaks. And with the Technician Hours Report, you can see your technicians’ total billed time, total actual time, total efficiency, and Car Count.

Growing Your Business Is About Growing Your People  

At the end of the day, growing your business is about growing your people.

Attending industry conferences, joining associations, reading publications, and using software for auto repair business management are all great ways to enhance your leadership skills and become a more well-rounded leader. However, in the midst of doing all these things, don’t forget about connecting with your employees on a human level. You don’t always have to pull up a metric or discuss a workflow tip when you touch base with them—nor should you.

Instead, make it a point to check in with your team members for the sake of checking in with them. Ask them how they’re doing, how their families are doing, if they ended up adopting that new pet, etc. Be invested in them as human beings, not just as employees.

After all, they have goals outside of work, too, and by knowing what those goals are, you can help them achieve them, even if they aren’t related to auto repair! Maybe they want to adopt a dog, and you know the perfect animal shelter to refer them to. Or, maybe they’re thinking about buying a new home, and you have a friend who happens to be putting their home up for sale.

Maintain a culture where every employee feels supported and valued. You can throw some fun in the mix as well, like attending baseball games together, hosting movie nights, having employee-family picnics, and more.

Here are some of the creative ways some of the shops that use Tekmetric celebrate their employees:

  • Tim Suggs, Co-owner of Turbo Tim’s Anything Automotive: “The employees that we’ve attracted and retained over the years are a part of our community. We’re always hanging out at the shop after hours and on the weekends. A few of our employees have even formed their own band.”
  • Bryan Jewett, Owner of Casey’s Automotive: “Every January, we do a goal-poster day. Every employee that works for us writes down their goals, no matter what they are—professional or personal—and then I go out and buy a hundred different magazines. They get poster boards, cut out pictures that represent their goals, and they glue them to their poster board. That way they can track their goals.”
  • Aaron Smith, Owner of S&S Auto Repair: “We started an apprentice program here, where we’re training up the next generation of automotive staff. They’re growing in their knowledge and their experience. But I know that if I want to retain those individuals, then I need to grow myself.”

When you grow your business by growing your people, things will fall into place. Your employees will be happy to show up to work each day, knowing that they’re working toward not only their own goals but the common goals of the entire team.

That happiness will shine through to customers; they’ll notice your smiling, energetic technicians and service advisors. Customers will walk away happy, ready to refer your shop to everyone they know. And before you know it, your shop will be one of the best places for people to work—and get their cars repaired.

👉 Ready to grow your automotive business? [Book a personalized Tekmetric Demo Here]

FAQ

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Expanding your business into multiple locations is exciting but can come with challenges. One of these challenges being, the ability to manage data and reports across all of your shops.

To simplify this process, Tekmetric has developed Multi-Shop, our most powerful set of tools and reports to easily manage multiple shops through custom shop comparison reporting, organization-level reports and centralized data management.

Multi-Shop allows you to gain back time, make better business decisions and maximize your margins. 

How to Manage Your Shops Using Tekmetric Multi-Shop

May 22, 2023

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Should auto repair shops focus on social media marketing?

How many people do you know who spend a substantial amount of time on Facebook? Or hours watching YouTube? How can your business take advantage of how easy it is to get in front of potential customers?

Social media became the leading online activity in 2013 and has grown ever since. According to a Backlinko study, there are 5.24 billion global social media users that average over 2 hours a day on social media platforms. The top three social media platforms are Facebook, YouTube, and WhatsApp.

Chances are that your potential new customers are spending more time online than anywhere else. Is your auto repair shop doing everything it can to reach them?

Average social media user growth compared year over year.

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Source: https://backlinko.com/social-media-users

Social media channels are key for boosting your shop's reputation and make a big difference when it comes to driving referrals and repeat customers. Engaging your local community will keep you top-of-mind as a reliable, trustworthy place for your guests to get their vehicles repaired.

10 effective social media strategies for auto repair shops

Social media channels are one of the most powerful forms of word-of-mouth advertising; more and more people go on social media to make purchasing decisions as well as socialize with friends and family members.

By having a strong social media presence, it makes it easier for the people you serve to share information about your shop, whether that be promotions, insightful posts, or even fun photos that your auto shop shares. But there are so many ways to engage the people in your service area on social media that it can be tough to know where to start.

To make things easier, here are ten ways that your auto repair shop can use Facebook, Instagram, YouTube, LinkedIn, TikTok, Twitter and other channels to interact and socialize with potential customers and loyal guests.

1. Think local

It’s important to remember that social media channels—especially Facebook—are places where people often go to talk about a shared experience. A lot of times, those experiences are local. Whether it’s how the sports teams in town are doing, where people like to go, or upcoming events, the bulk of many online social media conversations is still driven by what’s happening in our own communities.

Businesses are a big part of that conversation. How often have you seen friends or family members post a question on their feed like “Know any good restaurants in town?” People also post public reviews and recommendations of the places they go and the businesses they use on Facebook, Google, Yelp, and other channels.

While it may not be direct marketing, starting a dialogue about what’s going on in your community may be a good way to start some conversations. Are there any new happenings? Are there charitable or uplifting things that people are doing in your community? You can even talk about the local driving experience, highlighting best roads to take during certain times of the week and any ongoing construction projects that drivers may want to be careful when diving past for the sake of their vehicle.

These are just a few of the things that you can address on your Facebook page to get guests talking and make your shop more approachable.

2. Local charities and events

Looking for ways to play a bigger role in your community? Consider using your social media pages to focus on other businesses, events, and charitable activities in your town. While this may seem to take the focus off of your shop and services, it shows your neighbors and guests that you care about the well-being of your community at large.

Example social media post.

For example, Casey’s Automotive in Chantilly, Virginia promotes and partners with the local charity, Ellie’s Hats, an organization that raises funds to support children who have been diagnosed with cancer. Every year, Casey’s and Ellie’s Hats hold an annual Spring Fling car show where the kids get to help hand out prizes for different cars and people get custom-built trophies made out of car parts. By partnering up, Casey’s is not only helping make the world better by living out their values but also engaging the community and gaining potential future referrals.

3. Teach your followers something cool or valuable

Showing guests how to do something is a great way to give them something of value, establish leadership, and build trust. A good auto shop owner can always appreciate guests who take care of their vehicles between visits, so showing guests how to take care of their car may be worth sharing and demonstrate that you truly care about your guests’ vehicles.

Tek-Tip: Use video.

Consider using videos. They are visually engaging, which is good for teaching something, and they have a strong track record of driving web traffic in search engines and on social media. According to Marketingland, 62% of Google universal searches include video; per Hubspot, social video posts garner 48% more views than other kinds of posts. Christian Brothers Automotive posts regular video tips on their Facebook page, like this one about tire safety.

In addition, some guests may find things that are simple for technicians and other experienced vehicle owners, such as performing an oil change or rotating tires, to be difficult or more of a hassle than they want to take on, and will instead bring the job to you.

Tek-Tip: Consider your audience.

If your shop helps the average daily driver, you may be able to teach them something basic like how to refill their wiper fluid or change a tire. But if your shop services clients who already know the basics, you may want to show them something more exciting and sophisticated like:
-How we installed a 10 point roll cage in a Jeep Liberty.
-Lift kit tipsHow to install a winch and/or lightbar to an off road vehicle
How to reset the oil light on particular vehicles

4. Show gratitude and understanding

Guests are the backbone of any auto repair shop. Without them, you wouldn’t be in business. Show your guests that you value them! Sometimes this is better done in person, but if a guest is particularly loyal, or you provided them with some interesting, exciting repair work, you may want to ask them if you can feature them on social media and thank them for coming in.

If someone leaves a 5 star review on Facebook, Google, Yelp or somewhere else, or says something positive about your business, be sure to thank them for taking the time to do so. If the review was not made on a public site, and you got it from a customer by email or text, you should ask them permission to share their review before posting it on social media.

If the review was not made on a public site, and you got it from a customer by email or text, you should ask them permission to share their review before posting it on social media.

Either way, it’s like a trophy; show it off!

Example social media post.

Here’s an example of Excluservice in Rockville, Maryland showing off a five-star review on their Facebook page.

5. Respond appropriately to poor reviews

The best way to handle negative reviews (and chargebacks, for that matter) is to prevent them from happening in the first place by providing excellent customer service and communicating clearly with your customers. That said, there is always the chance that something will slip through the cracks or that someone will post something because they’re having a bad day. Not all negative reviews are within your control.

Most channels allow you to respond to guests. Talk to your service advisors and technicians to find the specific circumstances of the complaint being made so you have all the facts before responding.

Then, respond in a timely manner; you don’t want to let a review linger for days before responding.

When you do respond, stay courteous and professional, no matter how rude or out-of-line the customer’s review is. If you are able to encourage them to take the conversation offline by calling you, do so. Sometimes, a little attention will encourage the customer to remove their negative review.

If not, at least the public can see that you paid attention and took every possible step to meet their needs. If the review is entirely fabricated, you may be able to challenge it through an official appeal process on the site; Yelp, for example, allows you to flag a review for removal.

It’s also helpful to be proactive about gathering positive reviews so they drown out the negative ones and lessen their impact on both your potential customers’ shopping experience and your overall average business rating on the review site.

6. Highlight seasonal holidays & events

The holidays are a natural part of the yearly newscycle. They’re also fun for a lot of people, and a time when families and friends come together to celebrate something important. By highlighting holidays and using proper hashtags, your shop can gain more attention, inspire action, and be a part of the community's seasonal activities.

Don't forget to use the proper hashtags for seasons and events in your posts. These can help gain attention, but only if you use hashtags that show up in news feeds!

Some holidays move around on the calendar, but here are some dates and hashtags to use for certain holidays and events that take place over the course of the year:

January

  • 1st, #NewYearsDay
  • 16th, #GetToKnowYourCustomersDay
  • 20th, #MLKDay
  • 25th, #ChineseNewYear (1/25 - 2/8)

February

  • 4th, #WorldCancerDay
  • 14th, #ValentinesDay
  • 17th, #KindnessDay (Random Acts of Kindness Day)
  • 22nd, #NationalMargaritaDay (Don’t drink and drive!)
  • 25th, #MardiGras (Same as above)
  • 27th, #NationalRetroDay

March

  • 6th, #EmployeeAppreciationDay
  • 8th, #InternationalWomensDay
  • 17th, #StPatricksDay
  • 23rd, #NationalPuppyDay
  • 25th, #WaffleDay
  • 28th, #EarthHour
  • 30th, #NationalDoctorsDay

April

  • 1st, #AprilFools
  • 15th, #TaxDay
  • 16th, #HighFiveDay
  • 22nd, #EarthDay

May

  • 4th, #MayThe4thBeWithYou (National Star Wars day)
  • 5th, #ThankATeacher (National Teacher’s Day)
  • 10th, #MothersDay
  • 12th, #NursesDay
  • 15th, #ChocolateChipDay
  • 21st, #AccessibilityAwarenessDay
  • 25th, #MemorialDay

June

  • 5th, #DonutDay
  • 6th, #HigherEducationDay
  • 8th, #BestFriendsDay
  • 12th, #NationalAutomotiveServiceProfessionalsDay
  • 14th, #FlagDay
  • 15th, #NativeAmericanCitizenship
  • 21st, #FathersDay
  • 30th, #SMDay (Social Media Day)

July

  • 1st, #TellAJoke (International Joke Day)
  • 4th, #IndependenceDay
  • 7th, #WorldChocolateDay
  • 14th, #BastilleDay
  • 17th, #WorldEmojiDay
  • 19th, #NationalIceCreamDay
  • 26th, #ParentsDay
  • 30th, #InternationalDayOfFriendship

August

  • 15th, #NationalRelaxationDay
  • 19th, #WorldPhotoDay
  • 26th, #NationalDogDay

September

  • 5th, #InternationalDayOfCharity
  • 6th, #ReadABookDay
  • 7th, #LaborDay
  • 21st, #DayOfPeace
  • 29th, #NationalCoffeeDay
  • 30th, #InternationalPodcastDay

October

  • 4th, #NationalTacoDay
  • 16th, #NationalBossDay
  • 31st, #Halloween

November

  • 3rd, #ElectionDay (2020)
  • 11th, #VeteransDay
  • 13th, #WKD (World Kindness Day)
  • 26th, #Thanksgiving (2020)
  • 27th, #BlackFriday (2020)
  • 28th, #ShopSmall (Small Business Saturday, 2020)
  • 30th, #CyberMonday (2020)

December

  • 1st, #GivingTuesday (2020)
  • 3rd, #IDPD (International Day of Persons with Disabilities)
  • 9th, #ChildrensDay
  • 10th, #HumanRightsDay
  • 25th, #Christmas
  • 31st, #NewYearsEve

Tek-Tip: Stay ahead of the calendar.

Since holidays come at the same time every year, you can work them into your social media marketing and your marketing calendar as a whole. Planning out your holiday tactics in advance gives you the time to study consumer trends and behavior as well as outline your campaigns so you don’t have to think on the fly. Map the holiday calendar in advance for less stress, more insights, and stronger returns.

Tek-Tip: Don’t forget to include local events!

If your service area has a local festival or event (like the Bluebonnet Festival in Burnet, Texas or the Art Car Parade in Houston), don’t forget to highlight them with the proper hashtag, too! You may even consider reaching out to the event organizers to help sponsor the event.

7. Social media contests

Everyone loves a raffle, and everyone loves a gift card. Gift card lotteries are a simple way to encourage people to like your posts, share your posts, and provide you with a good review.

We often see auto shops use monthly gift card drawings as a way to continually drum up engagement. It’s also a good way to work in some general education for your customers.

For example, you can make the gift card amount match the exact amount of an oil change to remind customers that they need to get that done to take the best possible care of their vehicle.

Photo contests are another way to get more exposure and traffic to your social media page. You can pick a topic and encourage guests to post or submit their photos on social media and tag your auto shop. Create an award, like a service certificate or gift card, and pick a winner!

8. Like, share, and comment

It’s not enough to just post content and hope people engage with it. Remember to like, share, and comment on your own posts and on other people’s, too, when it’s appropriate.

Sometimes reminding page visitors to like, share, and comment on your own posts is all that’s needed to encourage them to engage.

Here are some example posts that you can try on your own feed:

  • "Like us and share your experience on social media and get $5 off!"
  • "First 5 people to share and comment get 15% off their next visit."
  • “We’re proud to support first responders. Share this post if you are, too.”
  • “We’re always trying to improve our guest experience. What can we do to improve our service to you and our community? Tell us in the comments.”

9. Diversify your channels

Between Google My Business, Facebook, YouTube, Instagram, TikTok, and even your shop’s website, there are a lot of places where potential guests may go for information. Posting on all platforms may seem complicated at first, but you can always reshare content. For example, if you post a blog or new service page on your site, be sure to share it on Facebook and Twitter. Did someone leave a good Google review? Post about it on Facebook and thank them! Just upload a YouTube video? Share it on Facebook!

Tek-Tip: Use online marketing management tools like Hubspot, Shopgenie, or Hootsuite.

Sometimes when you’re using multiple social media channels, it is best to view them all in one dashboard. Tools like Hubspot help you schedule posts, view post engagement, see analytics, and manage conversations all from a single dashboard. Some tools also help manage reviews, which can be beneficial as its own process for you and your shop. Different tools have varying capabilities and vary in complexity and pricing, so find the one that is right for you.

Some social media sites, like Facebook, have built-in scheduling tools that could make it easier to schedule posts without using an outside platform.

Also remember it’s okay to start small; you don’t have to use every single social media channel. If you find a channel does not drive leads by engaging customers or driving search traffic to your website or social media pages, don’t use it.

You are not obligated to use every social media network and may find that it’s only worth using one or two for your business.

10. Have fun!

Probably the most important tip of them all: have fun. Remember, social media is typically a place where people go to engage with socially engaging content. Content that is too serious may make your feed look stale, and make it difficult for potential customers to relate to your brand.

Example social media post.

If you can capture your technicians, service advisors, and even yourself having a good time, it breaks the ice and may entice people to do more business at your shop. We’ve seen shops post pictures of team building events as well as pictures that show off their goofy side; the team at Casey’s Automotive has done a good job of posting lighthearted content and photos of their team having a good time, and it has helped them gain more than 2,000 followers.

On May 4th, you can have your team pose for a lightsaber battle. October 16th is National High Five day, so be sure to post some good high-five pictures and emojis on your Facebook page. 🙏 👏

Example social media post.

Social media post ideas for auto repair shops

Customer-Centric Content

  • “Car of the Week” Feature – Showcase an interesting repair job or classic vehicle that came through the shop.
  • Customer Spotlight – Share a short story or testimonial from a happy customer (with permission).
  • Before & After Visuals – Post transformation photos of a repair or detailing job.
  • Behind-the-Scenes Tours – Give a video or photo tour of your shop and introduce your team.

Educational & Helpful Tips

  • Seasonal Maintenance Reminders – Inform customers about what their vehicle needs in winter, summer, etc.
  • “Tech Tip Tuesday” – A weekly snippet of car care advice from your technicians.
  • Warning Signs 101 – Teach customers how to spot common issues (noises, leaks, dashboard lights).
  • Myth-Busting Posts – Tackle popular car care misconceptions.
  • Checklist Downloads – Share helpful PDFs or graphics (e.g. "Maintenance reminder checklist").

Interactive & Engaging Posts

  • “Guess the Problem” Game – Post a photo or video clip and have followers guess the issue.
  • Vote for your favorite car - Create a poll asking followers to pick their favorite car.
  • Customer Q&A Sessions – Invite followers to drop questions in comments for your techs to answer.
  • Throwback Posts – Share old shop photos or stories from the early days.

Trust & Transparency Builders

  • Meet the Team Posts – Personal bios, favorite tools, or “a day in the life” of a tech.
  • Explainer Videos – Short clips that walk through common repairs or shop processes.
  • Tool Spotlight – Show off unique or advanced tools you use and why they matter.
  • Customer Review Highlights – Turn your Google or Yelp reviews into branded quote graphics.

Fun, Culture & Promotions

  • Shop Culture Moments – Celebrations, birthdays, pets in the shop, or Friday playlists.
  • Contests & Giveaways – Oil change giveaways, “Tag a friend who needs a tune-up” style promos.
  • Local Business Shoutouts – Cross-promote other small businesses in your area.
  • Milestone Celebrations – Anniversaries, number of vehicles serviced, or team achievements.

Final thoughts

Remember, engaging guests on social media is just one way to improve your auto repair shop. There are other important marketing strategies to utilize such as search engine optimization, Google Ads, email marketing, and more. Lastly, always focus on creating an amazing customer experience to encourage customers to share their experience with others.

Social Media for Auto Repair Shops: The Complete Guide

April 1, 2024

Read time: 3 min

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When customers walk into your auto repair shop, they’re trusting you and your team with the health of their vehicle, one of their most expensive assets.

They’re coming in with a problem or set of problems and expect your team to effectively fix those problems in a reasonable time frame.

And modern expectations for customer service have shifted as our technology has evolved. Customers don't want to have to find time for a phone call when they can just get texted updates about their repairs, and digital tools make it easier for shops to build transparency in their process.

Modern auto repair shop software not only makes it easy but lays the foundation for a modern customer experience at every step.

Offering a Modern Auto Repair Shop Customer Experience Starts with a Modern Shop Management System

We're big advocates of modernizing your auto repair shop, and we don't necessarily mean replacing all your racks, updating all your compressors, and swapping out your alignment rack. Sure those might help, but we get those can be really big investments.

That's why we're focused on the behind-the-scenes operations of your shop, the overall management and flow of repair orders. Modern shop management software enables owners, managers, service advisors, and technicians to gain visibility into, and control over, their individual part of the process with specific functions:

  • Cloud-based shop management
  • Real-time control
  • Digital Vehicle Inspections
  • Built-In Payment Processing
  • Digital Shop Communications
  • Efficient Parts and Inventory Management

While all of these directly work to modernize your shop operations, they also work to modernize your shop experience for customers.

When your shop is using Digital Vehicle Inspections instead of paper printouts, you're not only making it easier for your technicians and service advisors to communicate and collaborate, but you're also modernizing how your shop interacts with customers, by emailing or texting results and approval requests.

How Automotive Shop Programs Create Great Customer Experiences

May 22, 2023

Read time: 3 min

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