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The Most Important Auto Repair Shop Metrics to Track

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April 29, 2024

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Read time: 3 min

There are tons of daily and long-term decisions you have to make to continue growing your business. That means there's a lot of information to keep track of to stay organized.

With the right tools, like real-time reports in your shop management system, it's easier to organize and track everything happening in your shop and to use all of that data at your disposal. In this case, that tool is a modern shop management system.

With every aspect of your shop managed and tracked with a cloud-based SMS, shop owners can use real-time reports to forecast the health of their business and gain a sense of how much money their garage is expected to make before the end of a week, month, or year. 

Here are the most important auto repair shop metrics to track in a cloud-based shop management system.

1. Realtime Productivity

It’s good practice for business owners to have a strong understanding of not only their team's performance overall but also the clarity they need to drill down to look at individual performance as well.

While the exact metrics might differ, both technicians' and service advisor productivity output can be measured. Then armed with the right information, owners can identify and celebrate the wins, while also identifying and working towards areas of improvement.

How Realtime Productivity Reports Power Decisions

With your finger on the pulse of your team's productivity, you can better invest in their growth.

For example, you'll understand which technicians or advisors might be in need of more training. You can then work together to create a plan to help them reach their maximum potential, and measure their progress over time.

Another idea could be leveraging your team's performance data to gamify your shop management.

2. Profit Details

The Profit Details Report gets into the nitty-gritty of the profits you’ve made across all repair orders during a given time period, as well as within individual repair orders.

How Profit Detail Data Powers Decisions

Understanding where your profits are coming from, and the ratio of your profits, over time, enables you to adjust your pricing for parts, labor, sublets, and fees so you can strike better profit margins and investigate anything that looks off.

For example, you might see that your total parts profit was only a couple hundred dollars during a particular month. If this number is lower than what you’re used to seeing, you can start reviewing individual repair order details to try pinpointing the reason behind the lower number.

3. Declined Jobs

It’s an understatement to say that customers don’t always approve every line item on their estimates.

There are some repairs that they want to save for later. The Declined Jobs Report helps service advisors keep track of each “no” so they can reach out to that customer later and get a “yes.”

How Declined Jobs Data Powers Decisions

It’s easier to sell work to existing customers than to sell work to new customers. When a customer declines a job that’s not pressing, service advisors gain a natural conversation opener.

So, when the time for that repair rolls around, a service advisor can contact that customer, say the time has come around for that repair, and ask them if they’d like to come into the shop. Bam, that’s a sale!

4. Sales Details

Understanding your shop's data not only enables you to maximize your profit margins, but also see exactly what brings in the largest profit, and even helps you identify where your biggest losses might be coming from.

  • How much have you sold in parts and labor over a given time range?
  • How much money have you collected from sublets, fees, and taxes?
  • What’s the dollar amount of the discounts you’ve given customers?

How Sales Details Data Powers Decisions

Of course, profit will always give you a more accurate understanding of how your business is doing financially since it reflects your business’s bottom line.

But your sales (revenue) numbers will give you a picture of your top line: exactly how much money is coming in.

You might see, for example, that you have high revenue, but in comparison, your profits are low. That gives you a clue that your business expenses might be too high.

5. Parts Purchased and Usage

A lot can happen when you’re buying and selling parts.

You might end up ordering more parts than you end up using, you might lose a part in a deep dark corner of your shop, a part might get stolen, or a part might just accidentally get left out of a repair estimate.

When used together, Tekmetric’s Parts Purchased Report and Parts Usage Report can help you and your team keep track of the parts in your shop. You can see if you’ve actually been using what you’ve been buying and make adjustments as needed.

How Parts Purchased and Usage Data Power Business Decisions

Used together, the data in each parts report will help you identify any discrepancies with your parts that show up during the accounting and repair process.

For example, if the Parts Purchased Report indicates that your shop purchased 50 units of a particular part last quarter, but only five of those units were used, you have a starting point to figure out if your shop can scale back.

6. End of Day Metrics

Think of the End of Day Report as a holistic overview of how effectively your shop has been selling repair work during a given time range (you’re not limited to just viewing your shop’s stats on a day-to-day basis!).

In other words, the End of Day Report breaks down your shop’s overall shop metrics for the time range of your choosing.

How Real-Time Data Powers Decisions

The data found in your End of Day report can power various short-term and long-term business decisions that help you maintain a profitable shop over time.

For example, if you see that your gross profit dipped over the previous month, you can check a few other data sources to find the root of the problem, like how many new customers your marketing efforts have yielded and your current parts and labor rates.

Make Decisions Backed by Data

Sometimes we start with the “blank page” problem. Or put another way, you don’t know what you don’t know. Without clarity into exactly what’s happening in your shop, it can be difficult to identify the best opportunities to simplify, maximize, or even grow your business.

But when you make business decisions based on real-time data, you have peace of mind that the numbers are backing you up—that yes, it’s time to hire three new technicians or install another bay.

👉 Ready to grow your automotive business? [Book a personalized Tekmetric Demo Here]

FAQ

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Here, we explore the importance of service writers for an auto center or dealership. By the end, you'll have a comprehensive understanding of the service writer role, the qualifications they need, and what to look for when you’re hiring.

What is an automotive service writer?

A service writer is the liaison between the customer and the repair garage. Sometimes called a service advisor or coordinator, they run the front desk and interact directly with your customers. The service writer is essentially the face of the business, and they fulfill several duties that keep the service center functional.

What does an automotive service writer do?

Service writers do a lot for a repair center. Here are some of their main duties:

  • Delivering exceptional customer service
  • Coordinating and managing service appointments
  • Monitoring and overseeing vehicle maintenance and repairs
  • Maintaining accurate records of customer and vehicle data
  • Generating service cost estimates for customers
  • Facilitating effective communication between customers and technicians
  • Handling billing transactions and manage financial records

The duties of a service writer typically depend on their qualifications. Understanding the foundational credentials can help you choose the right candidate for your maintenance center.

What Is an Automotive Service Writer?

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One multi-shop operator switched to Tekmetric and doubled monthly revenue in two years. He shared how in a recent Tekmetric and PartsTech webinar.

Auto repair shops are under more pressure than ever. Tighter margins. A technician shortage that isn't going away. Customers who expect speed, transparency, and a frictionless experience every time they walk through your door.

Yet many shops are still running on disconnected systems, manual workarounds, and processes that haven't changed in a decade. The result? Bottlenecks that bleed time, stall revenue, and cap growth — often without the shop owner even realizing it.

This is the problem a recent ShopOwner webinar, sponsored by Tekmetric, tackled head-on. The conversation centered on one deceptively simple idea: the connected shop.

In this article, you'll learn what a connected shop workflow looks like in practice, how one multi-shop operator doubled monthly revenue after switching to Tekmetric, where the most common operational bottlenecks are hiding in your estimating process, and how features like SmartJobs, parts and labor matrices, and good/better/best estimates can raise your average repair order (ARO) — the average dollar amount collected per repair order — without adding headcount.

What a Connected Shop Actually Means

A connected shop isn't just about having software. It's about having the right systems talking to each other — and having your team actually use them.

John Phelps, director of channel partnerships at Tekmetric, put it plainly: "Just because you have an oven, that doesn't make you a chef. You can have the technology, but if you're not leveraging it properly, what good is it doing?"

That distinction matters. Technology for its own sake is another bill. Technology deployed with intention — one that connects estimates, parts ordering, inspections, payments, and customer communication into a single workflow — is a growth engine.

Tekmetric is built to be exactly that. With 70-plus integrations, built-in digital vehicle inspections (DVIs — digital inspection forms that capture photos, videos, and findings shared directly with customers), real-time reporting, and a native mobile app for technicians and service advisors, it's designed so every step of the repair order (RO) flows into the next without friction, duplication, or lost data.

One Shop Owner Doubled Monthly Revenue After Switching to Tekmetric

Tim Lanier knows what a revenue ceiling feels like. As president and CEO of Lanier Auto Group — which today operates four rooftops in the northern Atlanta suburbs — he spent years running a single shop that simply could not break through a certain monthly revenue level.

"We were stuck," Lanier said during the webinar. "We had our ways of doing things. A lot of copy-paste out of catalogs into the shop management system."

In March 2020, he made the switch to Tekmetric.

"As soon as we made that change, it opened the door to a lot of new possibilities — some of which we just didn't anticipate." He added: "We probably doubled our sales in about two years once we made the switch."

At the time of switching, Lanier's single rooftop was generating roughly $200,000 per month. Two years later, that number had climbed to approximately $400,000 — a structural shift in what the business was capable of, not just an incremental gain.

What unlocked it? A connected workflow that brought parts ordering, DVIs, payments, accounting, marketing, and inventory into one platform. The glass ceiling, as Phelps framed it, became a paper ceiling. And Lanier's team broke right through it.

The Estimating Bottleneck Is Costing Your Shop More Than You Think

When Phelps asked Lanier to name the single biggest operational bottleneck he's had to overcome, the answer was immediate: the estimating process.

"If you don't come up with systems to streamline things, that person becomes the bottleneck in the shop," Lanier said. "Some tickets can take 30 minutes to an hour to find all the parts and pieces you need for big jobs."

His solution? Get technicians directly involved — and give them the tools to act on that involvement.

"We've empowered the technicians by giving them a computer at their bay and a dual monitor setup so they can go straight into Tekmetric, pull up PartsTech, use diagrams and photos to quickly identify the exact part they need, and put the part on the ticket," he explained.

The result: estimates arrive at the service advisor roughly 90% complete. Advisors clean up grammar, add photos, and present. That's it. No back-and-forth. No shouting across the shop floor.

This is the connected shop in practice. Tekmetric's integration with PartsTech means technicians can search multiple suppliers in one lookup, confirm part specifications, and add items to ROs without leaving the platform. What once took an hour can be compressed into minutes — with fewer errors and fewer return trips.

Pricing Consistency Drives ARO Growth

One of the most overlooked drivers of ARO growth isn't sales technique — it's consistency.

Phelps highlighted this during the webinar: if a customer calls back a week later asking for a brake quote and gets a number $50 different from what they were told before, trust breaks down. Inconsistency in how estimates are built — varying labor rates, different parts markups, or service advisors quoting from memory — costs shops money and customers.

Tekmetric addresses this directly. Parts matrices and labor matrices create a consistent pricing foundation so every estimate reflects the shop's actual margins, regardless of which advisor builds the ticket or when. SmartJobs — Tekmetric's proprietary canned job system that automatically pre-populates parts, labor, and job notes for common services — takes this further by ensuring the right components populate every time, on every RO.

"If you're not using SmartJobs, powered by PartsTech, in Tekmetric, reach out to support, get your SmartJobs set up, and you'll be taking a massive step forward,” Jake Benson, director of strategic accounts at PartsTech, said during the webinar.

How to Present Good, Better, Best Estimates Without Starting From Scratch

Economic uncertainty means customers are making tighter decisions. Giving them options isn't just good customer service — it's good business.

In Tekmetric, shops can build a good/better/best estimate structure without starting from scratch three times. Build the base estimate, duplicate it, add parts or labor for each tier, and text all three options to the customer. A built-in checkbox at the job level keeps declined or unchecked options out of close ratio reporting, so advisors aren't penalized for presenting choices.

The same system works for tires, fluid services, brake packages, or any job where tiered pricing makes sense. Shops that present options consistently report higher approval rates and stronger customer relationships — because customers feel informed rather than pressured.

Tekmetric Is Built to Scale With Your Shop

Lanier's growth from one rooftop to four over the last four years didn't happen by accident. He credits systems and processes — and the ability to replicate them — as the core of that expansion.

"Once you figure out your systems and processes, things begin to click," he said. "It all becomes a lot easier."

Tekmetric is built to scale with that ambition. Whether you're running a single shop or managing multiple rooftops, the platform gives ownership real-time visibility into performance across every location — ARO, technician efficiency, close ratio, and more — without requiring an extra step to pull the data.

The connected shop isn't a future state. For shops like Lanier Auto Group, it's already the standard. The question is whether yours is built the same way.

Watch the full on-demand webinar from Tekmetric and PartsTech — How to Simplify Shop Operations and Increase Your Average Repair Order — and hear directly from shop owners and industry experts on the strategies and tools driving real results in 2026. 

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If your shop isn't using at least one mark up matrix to get the most out of your parts sales, then you might be leaving a lot of money on the table.

In fact, auto repair shops have an amazing opportunity to maximize their profit margin on parts sales in particular. Especially when you consider the tools available to support and simplify the entire process. Gone are the days of using pen and paper or busting out the calculators.

Cloud-based shop management systems have made it easier than ever to not only manage your shop, but really get the most value out of the work you're already doing.

Using a parts matrix in particular is one of the most important aspects in making sure your shop is profitable. By building streamlined process for marking up parts, shops can ensure grow your shop’s profit margin while staying fair to customers.

How to Use an Auto Parts Markup Matrix to Maximize Your Shop’s Gross Profit

October 19, 2023

Read time: 3 min

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