You’re looking for the right tool for your shop: something that can manage your shop's workflow efficiently, free you up to spend your time on important shop decisions, and grow your bottom line.
How do you know if a system is designed to grow your business? At the very least, it must measure your business. If a shop management system cannot accurately measure shop performance, it can’t tell you whether or not using that system has improved your business.
Part of the benefit of using a cloud-based shop management system is the huge level of data collected. But more importantly, the power is in using that data to see how your shop is doing. Any solid shop management system should at least measure:
However, a great shop management system will show you much more, and present the information in a way that is easy to view, analyze, and understand.
With Tekmetric’s real-time Reports, you can track key performance indicators, including:
A system that improves life for you, your team, and your customers will already lead to new growth for your auto repair shop. Real-time reports open up even more overlooked opportunities for growing shop performance.
The decision to upgrade your shop management is a positive indicator that your shop is poised for growth in the near future.
And a cloud-based shop management system will help your team create the right foundation to build off of.
With Tekmetric, you can:
Adding team members to your system and training them to take on different roles and responsibilities should put more money in the bank, not take money o
You work hard to grow your profits. You should be able to keep as much of your payoff as possible!
Our development team drives toward the constant pursuit of innovation.
Tekmetric never stays static; our system dynamically evolves, keeping shops who use it at the forefront of the auto repair shop industry. We consistently communicate with our users, striving to achieve our max potential.
As you innovate as a shop owner and your team grows, we hope to fuel that growth and support you in your goals and ambitions.
Chargebacks are something that no shop owner wants to deal with.
Your business relies on big-ticket sales, and chargebacks on those sales can squeeze your margins.
When a guest goes through their bank or credit card company to get a refund, whether it’s because they were unhappy with the repair or not, it can leave shop owners in a bind where they might have to eat the cost of the labor, parts, and profit.
There are some cases where business owners can make a case against the chargeback, but it can be a lengthy process and most banks and credit card companies will side with the cardholder who’s making the complaint.
Protecting your business from chargebacks doesn’t start when the payment is processed, nor does it end with being reimbursed for a single chargeback. The best way to protect your business from chargebacks is to establish clear, open communication with your guests and adhere to a consistent and secure payment process.
When your service advisors take guests through the repair order, they should listen carefully to what the client wants; service advisors can never be too careful.
If that means spending some extra time to review the repair order with the guest, it’s time well spent.
A little more time spent on the front-end can save you a lot more time on the back-end. Once the RO is thoroughly reviewed, you can get either written or verbal consent for the work and the cost. It’s worth keeping in mind that it’s easier to document written consent.
Using a shop management system like Tekmetric where the guest can see the courtesy inspection and click through and select the work they want and the work they want to put on hold can set clearer guidelines for both the guest and the service advisor.
Providing excellent customer service is good practice for any auto repair shop, but it also goes a long way toward preventing chargebacks.
Let your guests know that you’re committed and dedicated to fixing their problem, even if that means taking their vehicle back into the shop if the guest is not 100% satisfied.
If you make it clear to your guests that they can come back to you about any concerns, they are far less likely to go to their bank or credit card company first. And it’s better to do a little extra work to ease the mind of your guest than it is to give away an entire repair order for free or go through legal hassles.
If your shop doesn’t already have one, consider establishing a clear and easy return policy and make it visible to guests via signage or with messaging on repair orders.
Simple policies such as “If you’re not satisfied, call us, and we’ll make it right” can go a long way in terms of letting guests know they should go straight to you if there’s something wrong.
Today, online reputation management is a key tactic top shops use to attract more customers. Online presence is often the first—and sometimes only—impression a customer has of your business. This guide will dive deep into why automotive reputation management is no longer optional, how it impacts your SEO search rankings, and the specific strategies you can use to attract more 5-star reviews.
Why do online reviews matter so much in the auto repair world? The answer is that most customers check online reviews from Google and other search engines as part of their decision-making process. In addition, online reviews impact your SEO rankings and can help you differentiate your shop from the competition. Here are some other top reasons to keep track of your reviews:
High-quality testimonials help build trust before the customer even sets foot in your lobby. Research consistently shows that the majority of customers read online reviews before feeling they can trust a local business. For auto repair shops, positive reviews act as social proof that your shop provides quality services.
When a prospect searches for "oil change near me", the results they see are heavily influenced by SEO strategies. Google prioritizes businesses with a high volume of new reviews, high star ratings, and a complete, active profile. If your competitors have 200 reviews and a 4.8-star average, while you have 120 3-star reviews from 2019, Google will rank your competiton higher. Review management directly impacts your rankings, rankings impact your visibility, and visibility impacts how many customers show up to your shop.
Go ahead and Google your competition. How many reviews do they have? Do they average 2-star or 5-star reviews? By focusing on auto repair reputation management, you can position your shop as the best in your area. New customers are often hesitant to try a new shop; seeing a consistent stream of positive feedback from satisfied customers lowers that risk and encourages them to stop by.
Another way to move past your competition is to leverage Google Ads. Search ads can help you boost your visibility in more competitive markets and keep your business top of mind.
Successful auto repair reputation management is a continuous project. Top performing shops have software and employees dedicated to monitoring online reviews. To stay ahead, shops need to follow best practices to maximize their online visibility.
Claim your listings in Google Business, Yelp, and Facebook. Once claimed, you can optimize your profiles by making sure your business name, address, and phone number are consistent across the web. Upload high-resolution photos of your shop, your front-desk staff, and your comfortable waiting area. A professional-looking profile sets the stage for a 5-star experience.
Many shop owners utilize reputation management software to aggregate reviews into a single dashboard. This allows you to ask for reviews and respond to them in the same platform.
While Google reviews are often the focus of local SEO, don't ignore other platforms. Some customers prefer Yelp, while others might find you through social media. Directing a small percentage of your review requests to different platforms ensures a well-rounded online presence.
Your service advisors are the faces of your automotive brand. Train your staff on the importance of the customer experience. If your technician or service advisor is mentioned in a 5-star review, encourage that behavior by rewarding them accordingly. Make it a competition to see who can earn the most 5-star reviews in a month.
Use customer feedback internally to improve your operations. If you notice a trend in negative feedback regarding long wait times, don't just ignore it. Use those insights to refine your workflows and teach employees.
Responding to online reviews is perhaps the most critical part of review monitoring. It shows potential customers that you are attentive and care about your customers.
Don't just "like" a 5-star review. Take a moment to write a personalized response.
These responses reinforce customer trust and encourage them to come back to your shop for service in the future.
Negative reviews are inevitable in the any business. Parts fail, delays happen, and sometimes there are misunderstandings about pricing. The key is how you handle the negative feedback.
Tekmetric offers a feature called private feedback where you can engage with upset customers before it goes public.
Regularly responding to reviews tells search engines and prospects that your business is active. This can provide a slight boost to your search rankings. In addition, if you successfully resolve a customer's issue mentioned in a negative review, you can ask them to go back and edit their star ratings or delete the negative feedback entirely.
Reviews can come in naturally but customers often need to be prompted to leave a review. While unhappy customers are often highly motivated to vent, satisfied customers frequently forget to share their experiences. The best performing shops have an automated way to ask for, collect, and respond to reviews.
The simplest way to get more positive reviews is to ask for them. However, timing is everything. The best time to ask for a review is within 24 hours of service before customers move on and forget. A simple, "We're so glad we could get you back on the road! If you're happy with the service, would you mind leaving us a quick review?" goes a long way. Make it easy for the customer by providing a Google review button or link with your completed invoices.
Don’t forget that physical signage can be effective as well. Add a QR code or sign in your lobby asking for customers to leave a 5-star review which will enter them into a drawing for a free oil change.
In the automotive industry, convenience is king. Using SMS for review requests has a significantly higher open rate than email. By integrating automation with your Shop Management System (SMS), you can trigger a text message to be sent automatically after a work order is closed. This message should include a direct link to your Google or Yelp profile, making the review process frictionless for the user.
One of the best ways to earn a 5-star automotive review is through transparency. Digital Vehicle Inspections (DVIs) allow you to send photos and videos of the needed repairs directly to the customer's phone. When a customer sees the worn-out brake pad, they feel more confident in the repair services. This transparency naturally leads to higher customer satisfaction and better reviews.
Reputation management creates a natural cycle where great service leads to positive reviews, which improves your local SEO, which attracts new customers, who then leave more reviews. If managing all of this feels overwhelming, Tekmetric can help with online review management software specifically tailored for the automotive industry.
By implementing a clear reputation management strategy, utilizing automation for review collection, and staying active on social media and review sites, you ensure that your auto shop remains the top choice in your community. Remember, every satisfied customer is a potential spokesperson for your brand.
.png)
The Job Board is that heads-up display within Tekmetric.
So when you're wondering what's going on with that SUV sitting in your shop's pickup lot for the last two weeks, you can see if it is awaiting customer approval or if parts are still on the way.
Within Tekmetric, Repair Orders flow through your Job Board, visually representing your shop's overall workflow in three columns: “Estimates,” “Work-In-Progress” and “Completed.”
The idea is for service advisors, general managers, shop owners, and even Technicians, to gain a birds-eye view of everything happening in your shop with just a quick glance. Everyone is responsible for their tasks, every step of the process is accounted for, and it can all easily be tracked and managed in a simplified workflow.
We also understand that some shops may want a little extra flexibility, and maybe there’s some extra level of detail you would like represented visually on your job board. That’s where Tekmetric’s RO Labels come in.
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)