The reality is that now is a better time than ever to set your auto repair shop up for success, and even start laying the foundation for multi-shop growth. Especially for shop owners willing to take the time to embrace a new toolset: a modern shop management system.
In our latest Auto Repair Industry Index we took a look at recent industry trends across the country, compiled data from industry resources, and compared it to our Tekmetric data. What we found was really promising!
With a cloud-based SMS, shops can leverage amazing features like Default Inspections and Smart Jobs to not only simplify their workflows and smooth out their operations to run like a well-oiled machine but also set their business up for future growth and success.
1. Standardize Your Shops’ Workflow
Auto repair shops standardize their shop’s workflow as much as possible to free up time for your team to focus on the critical aspects of their job, like interacting with customers or completing repairs.
Features like Default Inspections are a simple way to create a uniform experience across your organization’s multiple locations.
In Tekmetric, default inspections automatically apply a standardized inspection template to every repair order service advisors create, letting them spend less time on the computer, and more time talking to customers.
2. Shared Customer History
Tekmetric Multi-Shop Shared Customer History allows users to connect customers across shops and view the history of those customers across all locations within their organization.
By linking customer data so that service writers have access to all past information, you can remind customers of that brake job they declined last time, or double-check on the status of that failing water pump your techs saw last time to create a personalized, yet uniform experience across all your shops.
3. Smart Jobs Will Revolutionize Your Shop
Your typical repair order may have one or more jobs packaged together, requiring a lot of clicking to find the right labor guides, the right parts, and the right markup matrices, over and over again. That's why we built Smart Jobs.
Smart Jobs is so powerful that it’ll revolutionize the speed and efficiency your shop works at.
With just one or two clicks, Smart Jobs will create a proper job, check inventory, pull in the right parts, prompt service advisors to purchase any missing parts, and automatically apply unique parameters to a job like fluid quality and amount based on engine type.
4. Unified Reporting For All Locations
As your shop expands, you’ll want to consistently and accurately track all of your numbers. Having the ability to track how much your shop has grown helps you hone in on the best direction for your business and course-correct to minimize any potential loss.
For example, if you notice that a large portion of your declined jobs are brake pad replacements, you can create a promotional campaign around brake pad replacements at one of your locations to see if the campaign effectively improved said location’s close ratio.
If it works, you can scale it across all locations. If it doesn’t work, you have the data you need to adjust.
5. Integrate With the Best Tools
By linking in other platforms, tools, or systems you're already using with your shop management system, owners and managers can create the ultimate platform that touches every part of their operations, building on top of the organization and core functionalities of managing your business.
For example, you can integrate with common parts vendors to simplify inventory management and parts ordering within one platform.
Or, if you're looking to expand your business, integrations let your shop bring in entirely new tools like all-in-one auto repair shop marketing platforms, or more traditional Customer Relationship Management tools, letting your shop set up automatic emails, reminders, or even offers for customers.
6. Continuous Support For Your Shop
We get that time is a huge reason a lot of shop owners don't want to make the change to a new shop management system. Learning how to use a new shop management system can be overwhelming.
That doesn't mean you should rule out the opportunity to upgrade your shop's tools and set yourself up for future growth. Our onboarding process is much more than just a setup wizard or a series of emails -- we'll get you ready to launch within your shop within 2 weeks!
Even better though, your support doesn't stop there. Not only do we have an industry-leading support team available at a minute's notice to work through any speed bumps you might run into, but Tekmetric is constantly being improved with new features and functions to help your great shop get even better.
Experience the Benefits of Tekmetric’s Automotive Repair Software
Are you a multi-shop owner who wants more visibility and alignment across locations? Are new shop locations in your future vision? Schedule a demo and see why more than 3,000 auto repair shops choose Tekmetric!
The list of service advisor responsibilities can seem endless. You might find yourself being pulled in many directions at once. You have to be there for customers, technicians, the shop owner, and even other service advisors. But it’s important to remember that you’re not alone.
Traditionally, there are four pillars to an auto repair shop that all support one another: the shop owner, technicians, customers, and service advisors. The integrity of the shop depends on each of these pillars in different ways. The shop owner needs to make the right calls and put the right systems in place for technicians and service advisors to do their jobs. Technicians must stay focused on their repairs and be diligent to catch all vehicle issues. And loyal customers keep the lights on.
As a service advisor, you’re uniquely positioned to support the other three pillars of the shop. By working with technicians, you can help customers better understand what needs to be repaired and why. By working directly with customers, you can gain a deeper understanding of what the shop does right and what the shop can do better. With a clear perspective of all facets of the shop, you’re one of the best people to advise the shop owner on ways to transform their business.
Whether you’re just getting started with your career or you’ve been a service advisor for a while now, the good news is that this is a career path that encourages ongoing learning and development. Being intentional about how you support the other three pillars of the shop—and remembering how they support you—can help you achieve balance and improve the quality of your job.
Effective customer communication is crucial in the auto repair industry, no matter how big or small your shop may be. In fact, customer communication is at the heart of the most successful shops. However, there’s more to it than just writing a repair order or making a phone call and leveraging effective strategies for communicating can make the difference in a shop’s level of success. In this guide, we will go over qualities of great customer communication and how you can leverage digital tools like your auto repair shop management system to be a better communicator. Together, these assets can help you enhance customer loyalty and grow your shop’s bottom line.
Good communication in your shop is characterized by:
An efficient and accurate workflow
Understanding and fulfilling customer needs
Creating trust and driving safety by educating customers on their vehicles
Maximizing and Streamlining Your Workflow
Good communication starts internally. Streamlining communication between your service writers and technicians is key to ensuring the customer’s needs are met in the most efficient way possible. To master this, encourage your team to leverage internal tools like your shop management system to streamline internal conversations. This can help create a more efficient communication process, allowing you to both maintain a continuous workflow and enhance your overall customer experience. Some of Tekmetric’s features to streamline workflow include:
Job Board. Within Tekmetric, internal and external notes can minimize the back-and-forth during a repair process. For example, internal-facing notes on a job board allow for immediate communication between your technicians and service advisors with just the click of a button. Additionally, job boards also have customizable statuses that share the state of a repair at a glance – no more chasing down a technician after your day off for a progress update. Together, these features streamline your shop’s internal communications, driving efficiency and allowing smoother behind-the-scenes operations for everyone.
Inventory and Ordering. To help streamline the ordering process, Tekmetric includes a feature that allows the technician to find the parts that they need for the vehicle, rather than going through a service advisor. By empowering the technician to review labor times, order the correct parts and note their needs internally, this feature can reduce communication bottlenecks and enhance communication – from the technician to the service advisor, and eventually to the customer.
Meeting Customers Where They Are
The best way to reach a customer is whichever method they prefer. Some may prefer email or phone, but many people are on-the-go and also appreciate text updates. In fact, 81% of Americans text regularly, with 90% of text messages opened within the first three minutes since it was sent. Because of this, Tekmetric has built-in, two-way texting to help you make your customer experience more convenient. Whether sharing repair updates or enabling a parent to make a payment for their college student from states away, texting enables customers to reach your shop for important matters without inconveniencing themselves. This includes features like:
Two-way texting. With two-way texting, customers no longer have to deal with phone tag hassles and can reach the shop at the tip of their fingertips. This capability gives the customer more autonomy in the repair process, allowing a convenient way for them to ask questions, view photos or video and approve repairs.
Text-to-pay. Payment is the final touchpoint you have with a customer. The text-to-pay feature makes this process virtually painless. Customers can pay from their office, in the evenings at home or even from miles away if they are traveling. By offering this option, you can simplify the payment process, and the customer can pick up their vehicle sooner – resulting in a happier customer and more efficiency in your shop.
Facilitating A Culture of Trust, Safety and Education
In the auto repair industry, shops have a responsibility to ensure the safety of their customers’ vehicles. Utilizing digital tools in your shop can demonstrate your commitment to vehicle owner safety, as well as help you facilitate a culture of trust that seeks to educate the average customer about the health of their car. Some tools might include:
Digital vehicle inspections. DVIs provide two key qualities your customer highly values: information and benefits. A complete DVI with photos, video and clear notes gives customers the autonomy to examine the repairs your technician proposes and decide which recommendations they want to approve. It benefits your shop too: when you share eight photos or more, your ARO can actually increase because the media allows the customer to see where the vehicle needs repairs with their own eyes. With two-way texting, you can send photos directly to the customer’s phone as well, enhancing both the convenience and the level of trust they have in your shop.
MotoVisuals integration. One of the responsibilities of the service writer is to educate the vehicle owner on why the repair is needed for their car. With Tekmetric’s MotoVisuals integration, you can share clear, easy-to-understand animations and videos with voiceovers that talk about why a repair is important. This helps drive the vehicle owner’s confidence in the repair, creating a culture of education that ultimately drives trust and loyalty and keeps your customers coming back for more.
The Bottom Line?
Ultimately, communication is a strategic business tool that can drive efficiency and enhance your shop’s performance. By prioritizing clear, consistent and personalized interactions, you can build lasting relationships, enhance customer satisfaction and elevate your shop’s performance. Embracing digital tools and strategies like Tekmetric can empower you to optimize your communication efforts and achieve sustained growth. This commitment to maintaining a customer-first mentality is reflected in your ability to communicate both with your team and your customers and, when done effectively, can increase customer retention and lead to more profit for your shop.
In the auto repair industry, where customer trust and satisfaction are paramount, leveraging customer feedback is an invaluable strategy for improving shop performance. As technology improves, customer expectations for service quality and transparency continue to rise. Fortunately, shops can actively seek, analyze and act upon customer feedback to better position themselves to meet these expectations, enhance their service offerings and build long-term loyalty.
Customer feedback is a powerful tool that, when leveraged effectively, can lead to enhanced customer satisfaction, repeat business and a stronger reputation in the marketplace. As the industry continues to evolve to meet the needs of its customers, auto repair shops that prioritize and act on customer feedback will be better equipped to rise to these standards, thrive and succeed.
Know your audience in the modern industry
Today’s customers are increasingly more digital. In the past, auto repair shops relied on phone calls as their primary form of communication. In the modern market, however, digital communication like email or text messaging has become the preferred type of communication for most people. In fact, 91% of texts are opened within the first three minutes after receipt, with 81% of Americans texting regularly. Ultimately, the best way to get ahold of your customers is to cater to their preference – so ensure you know your audience’s preference and offer solutions that help meet their desired communication style.
Furthermore, the modern landscape of the customer experience emphasizes convenience. At the click of a button, you can have groceries delivered or receive an item within two days of ordering it. Long wait times and visiting brick-and-mortar stores to purchase items is no longer the only way customers can buy things. The same applies in auto repair shops. With this knowledge, you can implement digital solutions to make the customer experience more convenient, thereby increasing loyalty and ensuring your customers return time and time again.
Collect feedback on your shop’s customer experience
Once you understand your audience in general, you should also strive to understand their experience with your business specifically. It’s important to foster a two-way relationship with the customer and give them the opportunity to share direct feedback. This can help you gain insight into the customer experience, including your shop’s strengths and pain points for customers, so you can adjust and improve.
Tracking feedback is just as important as tracking your shop’s internal operations or financial performance. You can gather feedback through multiple avenues: Google reviews, post-service surveys or even in-person conversations. Each option offers customers an opportunity to share their thoughts on areas where you perform well or bottlenecks that need to be addressed.
Digital tools can help monitor all forms of customer feedback. Through Tekmetric, you can integrate with a variety of solutions to monitor and respond to feedback via Google reviews. Or, to help drive your customer experience and gather feedback, you can utilize Tekmetric’s Smart Jobs feature to create estimates within one click, allowing your service advisors to spend less time on manual labor and more time cultivating strong customer relationships.
Leverage feedback to improve shop performance
Customer feedback is critical because it addresses your shop’s bottlenecks from the perspective of the vehicle owner. For example, some shops may include parts ordering and inventory tracking among service advisors’ responsibilities, in addition to taking care of the customer. At Tekmetric, we’ve found this creates many opportunities for miscommunication between the technician who needs the parts and the service advisor, leading to a delay that affects the customer. To solve this problem, we created our Inventory Orders feature so technicians can easily order the parts needed. This ensured better accuracy within the shop and a greater customer experience.
Customer feedback also highlights the importance of convenience when it comes to driving loyalty. For vehicle owners, convenience is not always about choosing the closest shop. It is about choosing the shop that will make their life easier. For example, digital payments solutions can create a more convenient solution for customers. With Tekmetric’s two-way texting and text-to-pay features, customers can pay from their desk or their home office, pay for their college kid who lives in a different state and even pick up their vehicles after regular business hours.
Implementing customer feedback cultivates a stronger connection between your shop and your customers. Through open dialogue, feedback creates a two-way relationship that allows you to address customer needs effectively and improve shop performance. Customer feedback can also help address bottlenecks and streamline processes in your shop, leading to enhanced customer experiences, increased loyalty and, ultimately, a healthier bottom line.
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