The holidays are a special time of year when we make memories with the family, give thanks, and spread joy. However, with social distancing guidelines still in effect, this holiday season will look a little different. Because this year has been challenging for many people, it’s more important than ever to stay positive and spread cheer to past, current, and prospective customers.
Making people feel warm and fuzzy this holiday season will get them to remember you, leading to more business immediately or at some point in the future. And even if not every person you positively impact comes to your shop, it’s okay! You’re still paying it forward to your community, which bolsters your shop’s reputation and can lead to more referrals down the road.
Here are ten ways you can connect with guests this holiday season.
Host a Holiday Toy Drive
Hosting a holiday toy drive and using your shop as the drop off location is a great way to give back to your community. Do your research to select a local charity to support with the drive, then start spreading the word that you’re hosting a toy drive through email marketing, local ads, and word of mouth.
Additionally, you could encourage more participation by matching donations. For example, your shop can donate a toy for every toy donated (or every three toys donated—the number is up to you). And of course, make considerations for social distancing. You may want to create a drop-off box that people can easily access without having to go inside or limit the times of day people can drop off toys.
Donate a Portion of Proceeds for Specific Services
Another way you can positively impact your community is by donating to an organization for specific types of services your shop sells. For instance, you can tell guests that for all oil changes during the month of December, your shop will donate half of the proceeds to an organization.
You don’t have to restrict your donations to one organization, either. You can work with several different organizations, such as a food bank or an animal shelter. Consider getting guests involved in the process, too, by letting them pick which organization they want the proceeds from their oil change to go to from your pre-set list.
Cross-Promote with Another Business
You can cross-promote your shop’s holiday toy drive or donations with another local business. For example, you can pair up with a body shop. Both teams can commit to matching customer donations or giving a certain portion of proceeds to charity. Or, you could pair up to offer certain exclusive deals—maybe every guest who gets a car repair gets a coupon for 25% off a future body shop fix or vice versa. Just make sure you and the business you’re partnering with are on the same page and have a written agreement about expectations.
By pairing up with another business, you can get your name out there more, as well as help out another business during the holidays.
Group Your Services Into Special Holiday Packages
To encourage guests to bring their cars in when they might not otherwise, you can group your services into special holiday packages, giving guests an “extra” holiday gift of sorts. One potential package: offering a wiper change and coolant flush with every oil change.
You could also show guests the value of what they’re getting with their package deal by slashing out the old price and listing the discounted price in an email or print ad.
Offer Free Oil Changes to New Customers
A great way to get new customers in the door is by offering free oil changes. Suddenly, people who might be regulars at a different shop in town or don’t consider car maintenance a top priority during the holidays will come into your shop.
They might even spread the word about your free oil changes to their family and friends. And while you won’t immediately be making more money from these walk-ins, your impressive service can ultimately turn them into customers for life.
Boost Gift Card Sales
Gift card sales are a great way to secure revenue. When a guest buys a gift card, the money immediately goes to your shop, regardless of when you actually have to service that guest’s car.
You can incentivize guests to buy gift cards either for themselves or for friends and family by giving them something extra. For instance, for every $100 gift card a guest buys, you can give them a courtesy $20 gift card.
Run a Raffle for Customers
Running a raffle can be a great way to pay it forward to your guests. The prize is up to you—it could be a gift card to a popular retailer or a large donation to a certain charity. However, do keep in mind that many typical raffle giveaways, such as theme park and concert tickets, are no longer viable due to the COVID-19 pandemic.
You can drive participation in the raffle by either emailing all guests in your system to register or by just having those guests who happen to come to your shop sign up right then and there.
Send Customers Cards or Small Gifts
Another way to show customers your appreciation is by sending them cards or small gifts, such as keychains, mugs, and notebooks. You could even include your logo on the cards or gifts. This is a great way to drum up brand awareness. Customers will think of you every time they reach for their keys, sip coffee from their mugs, and write in their notebooks.
However, don’t try to sell them anything if you do this. Simply thank them for choosing your shop, wish them a happy holiday season, and add that you’ll be there whenever they next need help with their car.
Offer Guests Tips on Getting Their Cars Ready for Winter
Getting their cars prepared for the winter and driving in the cold can be challenging for some guests, depending on the local weather and other circumstances.
As a local auto repair shop, you have inside knowledge on how to best prepare cars for the winter, and how to stay safe on the road during the colder months. You can be helpful by sharing those valuable insights with your guests, either through sending them marketing emails, writing blog posts, or printing flyers to hand out at the shop.
Create a Fun Holiday Display
While some activities won’t be feasible this holiday season due to the COVID-19 pandemic, looking at a creative holiday display can still be a safe way for guests to have fun.
Putting up a fun holiday display is a great way to let your technicians’ creativity run wild. You and your team can adorn the outside of your shop with colorful lights, an inflatable reindeer, or even Santa in a hot rod! Not only will your decorated shop spread holiday cheer, but people in your community might even share images of it on social media, generating brand awareness.
You’ll catch the attention of passerby—and they might even be compelled to step in!
Give Yourself the Gift of a More Efficient Shop
Tekmetric makes it easy for shop owners to run their shops, make guests happy, and boost business.
Tekmerchant now includes the industry’sfirst “buy now, pay later” feature, allowing customers to complete vehicle repairs and pay over time with no risk to your shop!
The Tekmerchant platform offers flexible, forward thinking solutions that allow shops to save time and effort when managing funds and customer payments.
Shop owners can share invoices and accept payments via text and email, enabling the customer to pay directly from their smartphone and pick up the vehicle when it is convenient for them.
Additionally, customers can leverage Tekmerchant’s “buy now, pay later” feature using Affirm and Klarna. This is an industry-first solution that is familiar to customers who use it in other industries.
Concurrently, Tekmerchant improves shop owner accounting processes by automatically integrating all partial and complete payments into the point-of-sale.
This feature, added by popular request from shop owners, integrates with Tekmetric’s existing payments reports for real-time tracking and reporting.
When you think about the most exciting aspects of being in the auto repair industry, it’s unlikely that the invoice and estimating process comes to mind. Drafting up invoices and getting approval on estimates can be a tedious process when all your team wants to do is get things rolling with the repair! And if you have a small team, it might be tough to find someone who can squeeze in the time to create an estimate and invoice for every single repair.
However, the auto repair invoice and estimating process is one of the most important parts of your business. By fine-tuning it, you can keep better track of repairs and sell more work, increasing your shop’s ARO.
Here are five main reasons why you should fine-tune your shop’s auto repair invoice and estimating process.
Mechanics need the best tools to perform repairs efficiently and safely. With so many brands in the automotive industry, it can be hard to sift through the noise to find the right automotive tool brand for you. Whether you are a beginner or an expert mechanic, this guide will help identify the best brands for you.
Below, we have highlighted the top automotive tool brands to help you select the best tools for your needs. We have hand-selected these brands to provide a variety of price points and quality levels. Each brand has something unique to offer and we hope this guide helps you narrow down your choices.
Our Top-Rated Mechanic Tool Brands
While every mechanic tool brand has something unique to offer, these high-quality brands stood out to us based on value, reviews, durability, and performance. Tekmetric reviewed these brands without any affiliate commission to remove bias.
Matco Tools: Premium tools for everyone
Matco is a prominent brand in the automotive tool space because of its reputation for durable and reliable products. Featuring a wide variety of hand tools (and apparel) at reasonable prices, Matco has become a leading brand. Products include wrenches, sockets, ratchets, screwdrivers and more. This brand is a great option for mechanics looking for quality tools that are built to last.
Kobalt: Budget-friendly tools
Kobalt has become a popular choice for mechanics looking for professional-grade tools without breaking the bank. They have found the perfect balance of quality and price. Plus, they are easy to find and readily available at Lowes and Amazon. However, if you are looking for highly specialized tools, Kobalt may not offer every tool you need. In addition, you may find better quality from other brands but quality comes at a cost.
Wright Tool: American-made tools
Wright is an innovative USA tool supplier that has created a reputation for quality long-lasting tools. Wright features an extensive product range including wrenches, sockets, hammers, tool storage, screwdrivers, and more. Wright is a great option for those looking for innovation and American-made tools.
Snap-On Tools: Professional-grade hand tools
Snap-On has become synonymous with exceptional quality, precision, and durability, making it a preferred choice among professional automotive mechanics. The premium pricing will be easily justified by professional mechanics and those looking to make an investment but may not be the best choice for casual or DIYers. Snap-On is a great choice for those looking for top-notch quality and performance.
Craftsman Tools: Reliable and budget-friendly
Craftsman is another popular choice for mechanics looking for quality tools without the premium price tag. Craftsman offers a wide variety of tools including sockets, torque wrenches, and ergonomic power tools. Craftsman is a great choice for those looking to find a balance between price and quality. Craftsman is available at most of the large retailers including Amazon, Lowes, and Home Depot.
OTC: Diagnostic and specialty tools
OTC is a reputable brand offering specialty equipment for mechanics. OTC specializes in jacks, diagnostics and speciality equipment. They do not offer every tool you will need but they have select specialized tools that can be hard to find elsewhere. OTC is a great choice for mechanics looking for technical products or needing specialized equipment.
Tek-Tip: Don't forget to look at warranties when comparing the best mechanic tool brands.
Husky: Affordable quality tools
Husky is a big name in the automotive tool space because they have found the right balance of quality and price. They have a large selection of tools and back them up with a lifetime warranty. Products include mechanic tools sets, wrenches, sockets, and more. Husky is easy to find at Home Depot, Amazon, and other large retailers. Most users will like Husky but if you want to make a larger financial investment, you can find higher-quality brands elsewhere.
Proto: Durable and innovative tools
Proto is a reputable brand in the automotive tool industry, offering durable, high-quality tools that are often favorably compared to other brands. Products include adjustable wrenches, combination wrenches, screwdrivers, and more. They offer innovative designs and competitive pricing which make them a viable option for professional mechanics.
Blackhawk: Specialty shop equipment
Blackhawk is another specialty brand offering jacks, stands, ramps, creepers, and shop equipment. While they do not sell every product mechanics need, they specialize in a few key products and have made a good name for themselves. Blackhawk is available at some major retailers including Amazon and Northern Tool.
Milwaukee Tool: Cordless power tools
Milwaukee is a big name in the tool space in general and has been building its presence in the automotive space. Milwaukee offers a wide variety of tools including power tools, lighting, safety equipment, mechanic tool sets, wrenches, and more. They specialize in innovative cordless power tools and can be found at Amazon, Ace Hardware and Home Depot.
DeWalt: Reputable retail supplier
DeWalt is a large supplier of automotive tools and typically caters to both DIY and professional mechanics alike. They offer a comprehensive product line featuring wrenches, power tools, tool kits, storage, hand tools, and more. DeWalt is a great option for those looking for a reputable brand that is easy to find at Amazon, Lowes and Ace Hardware.
Mac Tools: Premium-grade tools
Mac Tools is a leading brand in the automotive space and is recognized for durability and quality. They offer almost every tool a mechanic will need but they are not available at most retailers (buy from a franchise or their website). Despite being harder to locate, Mac Tools is included in this list for a reason and has a lot to offer mechanics looking for professional-grade tools.
Makita: Automotive power tools and batteries
Makita is a reputable automotive tool company specializing in power tools and batteries. If you stay within the Makita ecosystem, their batteries can power over 325 different tools. Power tool products include drive impact wrenches, grinders, lighting, and more. Makita is a top choice for mechanics looking for cordless power tools at a good price.
SK Tools: Renowned quality
With over 100 years of experience, SK has created a reputation for delivering quality tools that last. SK offers mechanic tool sets, sockets, ratchets, wrenches, screwdrivers, tool storage, and more. You can purchase SK Tools on their website, Amazon, and other popular retailers. SK is a great choice for those looking for quality tools at an affordable price point.
How to Pick the Best Tool Brand for You
Price, durability, warranty, and brand reputation are some of the biggest factors when looking for the best tool brand for you. When selecting your brand, make sure it meets your specific needs, budget, and has a strong reputation.
Price
Price is an important factor to consider when looking for the best mechanic tool brand. Consider if it is worth it to purchase a higher quality brand to ensure your tools last longer and need to be replaced less frequently. Lastly, consider additional costs such as batteries, electricity, and storage.
Durability
When selecting your brand, durability is an important factor to consider. Some brands are cheaper but will cost you more over a lifetime if you have to replace them regularly. If the tool has an active lifetime warranty, then this factor holds less importance. Lastly, consider how much you use your tools. Every day? Once a month? If you use tools every day, the extra expense of quality tools may be justified.
Warranty
When looking for the best mechanic tool brands, warranties can be one of the most important factors to consider. Some brands offer lifetime warranties, others offer limited warranties or no warranty at all. Replacement costs can be substantial so make sure you research beforehand.
Reviews
Reviews offer first-hand perspectives of how the tool performed for others. Research each tool and also research the brand as a whole and see how other mechanics are liking the tool/brand.
Essential Tools for Mechanics
Every automotive mechanic should have these hand tools to assist with common repairs and streamline their workflow. While not exhaustive, this list will handle the majority of common car repairs.
Choosing the right mechanic tool brand is essential for maximizing performance and efficiency in your work. You can make an informed decision by considering your specific needs, researching brand reviews, and finding the right warranty. Our top brands mentioned in this blog have earned the trust of professionals for their reliability and durability, so invest wisely in the one that best suits your needs.
.webp)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)